Chariots introduced as latest marketing tools at the Media and Marketing Show

The two-wheeled, gyroscopically balanced Chariot, using Segway's one of a kind self-balancing personal transportation, is not just leisure transportation gear, but also a marketing tool with the potential to significantly boost advertisement productivity. The branded Segway excites immediate attention by its unique presence, and captive audiences can be selectively targeted by branded marketing messages delivered via patented customizable wrap-around advertisement skins.

"Chariots aren't just about fun in transportation. They make advertising more productive by allowing greater visibility, versatility, and mobility. Chariots not only use thoroughly tested technology but have also been extensively used by major brands such as Blackberry, Palm, Yahoo!, and many more." said Steven Brown, CEO, Vesta Group, the parent organization of Chariot Ventures.

"We shall be bringing our branded Chariots to the largest ever gathering of regional marketing decision makers at the Media and Marketing Show to demonstrate their marketing and branding potential. The Chariot's arrival is particularly pertinent for the regional market, as most retail space is situated indoors, which largely precludes the usage of mobile advertisement. However, in addition to their outdoor usage, Chariots will have no problems negotiating indoor malls and complexes due to their light weight and superior mobility."

The Media and Marketing Show 2005, organized by THE DOMUS GROUP and supported by Dubai Media City (DMC), at the Dubai International Exhibition Centre (DIEC) in Halls 6, 7 and 8, and will cater to all segments of the marketing and media sectors, from advertising agencies, branding consultants, business magazine publishers and call centres to circulation auditors, consumer magazines, contract publishers, CRM specialists, daily newspapers, designers and directory publishers.

David Domoney, Managing Director, THE DOMUS GROUP, said,

" The Media and Marketing Show was conceived to provide a representative platform for the media and marketing sectors in the region to come together and exchange the use of new techniques and marketing methods, and explore new business opportunities. The show is gearing up to be the media hotspot in November, with leading media players announcing new publications and channels, coupled with the introduction of powerful new advertisement tools and the showcasing of an array of new services and media buying facilitation products. The Media and Marketing Show is providing the opportunity to harness and collate the massive potential inherent in regional media, and facilitate the formation of mutually beneficial liaisons. The show is expected to serve as the definitive networking platform for the media and marketing industries in the region, and beyond."