Source IT introduces online showcase

The website contains full product information on the brands carried by Source IT, as well as an online support facility which includes e-mail and telephone contact details and comprehensive information about warranties. With a comprehensive analysis on the retail logistics supply chain, the online showcase confirms the company's dedication to all aspects of the technology channel.

"As ambassadors for some of the most exciting technology brands in the world, the new Source IT website will help to increase the visibility and availability of these brands while also acting as a demonstration of Source IT's capabilities and retail marketing strategies,"

said Ahmed Al Azzawi, Director of Source IT.

The news comes off the back of an extremely successful GITEX which saw Source IT strengthening its firm foothold in the competitive Middle East technology retail sector with an eye-catching presence at both the technology conference and the Computer Shopper events.

As the authorized distributor for some of the leading mobility brands such as i-mate™, the specialist Microsoft Windows Mobile handheld devices, as well as NAVIGON, Bluetrek, Jabra, Covertec and Leadtek, Source IT received praise for their unique and refreshing approach to technology product distribution.

From providing attractive point-of-purchase marketing material, to designing unique, branded hard-box bundles, to providing highly trained sales personnel and to advising on pricing, Source IT is able to offer the most innovative and comprehensive distribution network in the Middle East.

The consultancy-style approach has enabled the company to develop in size, reputation and revenue, beyond market expectations, a strategy which has led Source IT to forecast revenues in excess of 50 percent on last year's results.
"Source IT's mission is to provide retailers and customers across the Middle East with the very latest technology and to offer advice on the most effective way in which to market the products," continued Al-Azzawi. "Our new website will facilitate this process by extending the availability of our brands, while also bringing further opportunities."

Source IT plan further developments to the website in Q1 2006 which will enhance the company's supply-chain management service. The intuitive online stock and order tracking system will help to increase the speed between product procurement and product sale, and hence drive sales turnover for its network of retailers.