Flip Media and Catch Interactive announce strategic alliance and partnership

Both based at Dubai Media City, Flip Media and Catch are leaders in their respective fields and share the same philosophies of combining Middle East experience with Western expertise. Each agency will retain independent creative studios and will collaborate to share their resources, respective knowledge pools, expertise and technologies in interactive products and platforms, tracking systems and relationship marketing management and metrics.

Martin Diessner, CEO, Flip Media said:

"Flip Media's strategic collaboration with Catch allow us to offer our clients a truly integrated and comprehensive approach to managing and measuring consumer relationships and campaign effectiveness through online marketing. We welcome this opportunity to move the digital marketing industry another step forward in terms of its professionalism and accountability."

Christel Whelan, Founder and Managing Director, Catch, commented: "Between us we have many synergies and complementary brands, products and services in our individual diverse portfolios of clients. We will be able to offer significant opportunities for mutually beneficial tie ups and co-branded promotions between brands and significantly add intrinsic value to our relationships with clients and in turn, their consumers."

Anthony Rischard, Managing Partner and Technology Director, Catch, added: "Catch Metrics reporting combined with Flip Media's complementary products, such as their Brand Central online campaign tracking and verification system allow us to provide highly transparent and accurate recording and reporting of campaign reach and effectiveness. We look forward to working together to develop new unique products specifically tailored to the Middle East market."

Flip Media's clients include Emaar Properties, Dubai Sports City, DaimlerChrysler, MeBank, Braun, Gilette, Fujitsu Siemens Computers, SIXT Rent-A-Car and Bahrain Formula 1. Catch Interactive's client roster includes Dubai International Capital, Davidoff Fragrances, Rimmel, Lancaster, AXA Insurance, Joop! Faces Beauty Stores, Qanat Al Qasba and Better Homes.