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Wednesday, November 11 - 2009
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Vertu now available in Bahrain

Vertu, the world's first luxury communications company, has opened its first store in Bahrain, bringing its highly crafted mobile phones to the market place.

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  • Vertu's new store which opened in Bahrain late in September.
    Vertu's new store which opened in Bahrain late in September.
The retail presence in Bahrain follows a succession of new store openings for the brand in Dubai at the Burjuman Centre and the Grand Hyatt Hotel.

Opened in association with regional distributor Rivoli, Vertu's partner in UAE, Qatar and now Bahrain, the new store is anticipated to be highly successful. Vertu's entire Ascent collection will be available at the store including the recently launched Vertu Ascent White Special Edition and Vertu Ascent Motorsport Limited Edition.

Arnaud de Schuytter Vertu Sales Director, Southern Europe and Middle East commented,

"The Bahrain opening further reiterates Vertu's commitment to the Middle East region. We have seen a very positive response to the brand in all the other markets in the region and we are confident this store will be the first of several for Bahrain. Vertu phones are truly unique - highly crafted for performance, the attention to detail and use of materials is unrivaled in mobile communications; Vertu has initiated a new quality standard for the industry."


The Vertu store opened on September 28th in Seef Mall, Bahrain.
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Notes and media contacts

About Vertu Products
Inspired by the design aesthetic and material of luxury sports cars, Vertu Ascent contrasts the feel of soft hand-stitched leather with hard precision-engineered Liquidmetal® alloy - a new material selected for its robust and flexible structure. The Vertu Ascent keypad alone contains over 150 different parts including the stainless steel keys, each of which sit on two jewelled bearings that are tested to over two million presses. Vertu Ascent is available in black, brown, beige, red, yellow, blue and pink with the Vertu Ascent White being the most recently launched special edition.

High quality substances are used in the production of the Vertu Ascent Collections including a scratch-resistant sapphire crystal face, ultra-strong highly polished ceramic, fine leather and jewelled bearings that are fitted under each key, giving a reassuring click each time the key is pressed and providing it with a longer life span.

The Vertu Ascent Motorsport Limited Edition recently launched globally, has been crafted from Liquidmetal® and petrol-resistant automotive leather. Each handset is inlayed with carbon fibre as used on the Team Vertu Supercup racing car and Vertu is the first company to use carbon fibre in the manufacture of mobile phones.

Vertu also offers its clients a unique service, designed specifically for Vertu's owners who by pressing the discretely positioned Concierge key on their phones will gain access to a dedicated team of lifestyle managers, capable of helping them get the most out of their valuable free time.

Press Contacts:

Vertu Global
Constance Chew
(Mobile) +65 9737 6373

Vertu Regional
Karen Fayad
(Mobile) +961 3 74 35 16

G2 Regional PR department
Elizabeth Cowie
Tel: +9714 3310331
Fax:+9714 3310553

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