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The nomination followed the outstanding operational performance of Sheraton Soma Bay team especially the Sales & Marketing efforts which resulted in achieving a highest revenue by an increase of 103.3% in LE and by 93.5% in $ in the year 2004 compared to 2003, with controlling expenses without any negative effects on the product quality along with the concentration on trainings to improve staff skills all of which resulted in increasing the hotel "GOP".
"Our commitment, over the past few year to applying long term marketing plans, approaching new markets & improving the hotel services and facilities along with enhancing the hotel's staff skills have all contributed to this highly prestigious award. It was a great honor that our efforts were appreciated and prized by Divisional President for Europe, Africa & Middle East Mr. Roeland Vos & Senior Vice President, Regional Director of Starwood hotels in AME Mr. Philip Cassis,"
said Franz Kielnhofer, General Manager of Sheraton Soma Bay Resort.
Posted by Anne-Birte Stensgaard, Senior News Editor
