AME Info and Insignia launch global business campaign

The two companies officially unveiled the campaign at the inaugural Media & Marketing Show, the region's largest gathering of communications groups held at Dubai International Exhibition Centre.

Insignia's campaign will aim to demonstrate the global reach of AME Info - which is currently the only ABC Electronic audited website in the Middle East - as well as its ongoing relevance to every major industry in the Middle East.

"AME Info is a clear example of how a local brand can develop an international reputation, and our aim is to demonstrate its importance as a hub for Middle East business intelligence," said Gaurav Sinha, managing director, Insignia.

"The campaign will highlight AME Info's importance within the regional business community and demonstrate its power as a tool for market analysis and understanding," he added.

By working with Insignia, AME Info is continuing its aggressive campaign of community development and brand-building, which has seen the company partner with some of the Middle East's leading exhibitions and media outlets, as well as investing heavily in personnel, boosting its creative, sales and financial departments, and expanding online content.

The company has also led the way in adopting transparent mechanisms for evaluation of the value of online information, participating in the first known survey of a Middle East website, carried out by the London-based Audit Bureau of Circulation (ABC) Electronic in May of this year.

Commenting on the scale and ambition of this campaign, Klaus Lovgreen, CEO, AME Info, said:

"As the company grows, we are striving to find new ways to reach wider markets and attract additional registered users to our online community. AME Info is very excited to partner with Insignia for this campaign, which we feel will take us to the next level in terms of brand recognition."

The team from AME Info will be on hand to demonstrate the new campaign at the Media & Marketing Show at stand # 416.

AME Info carries over 50,000 news articles as well as full contact and activity details of more than 200,000 companies from 14 countries across the Middle East. With up-to-the-minute updates categorized according to vertical markets, video and audio features, specialist commentary on the Middle East's financial markets and contributions from guest writers, AME Info offers the single most comprehensive analysis of regional business development and activities.