BBK launches Visa International sponsored campaign

As Bahrain's leading issuer of Visa Electron, BBK today announced the launch of a Kingdom-wide Visa International sponsored campaign. The campaign is designed to reward card-holders for simply using their ATM cards, instead of cash, to purchase goods or services from any of the many merchants who accept BBK's Visa Electron ATM cards.

Each time a BBK card-holder makes a purchase using their BBK Visa Electron ATM card, at a super market or a restaurant, his/her name is automatically entered into a weekly raffle for the chance to win a year's worth of groceries or dining to the value of BD1000. The prize money is given to the lucky winners as a direct deposit into their BBK bank accounts. There are no limits to the number of entries each customer can make each week - the more he or she uses the card at supermarkets and restaurants, then the more chances they have to win!

Mr Jamal Hijris, Assistant General Manager - Retail Banking at BBK commented

"Our new campaign with Visa International has the sole aim of encouraging customers to use BBK's Visa Electron facility to pay for their daily purchases such as groceries, and dining in restaurants or café's. BBK's Visa Electron ATM card is accepted as a means of paying for your purchases directly from your account with no extra charge. We want customers to recognize that using their ATM cards in this way provides enhanced levels of safety and security over using cash, and of course the service is free for all BBK ATM card holders."

BBK's Visa Electron ATM card is easy to use; whether you use it at an ATM or at an electronic merchant. Mr Hijris continued "BBK's Visa Electron service is evidence of our ongoing commitment to provide our customers with the very best and latest in banking developments and technologies designed to make their lives easier, more convenient and more satisfying. We want to help our customers discover for themselves the many benefits that can come from our 'brighter banking' experiences. The time has never been better to be a BBK customer or to open an account with us - with a total prize fund of up to BD8000, we can promise not only brighter banking at BBK but now even more rewarding banking too."