Mediahub puts creativity on wheels for Media Show

With creative juices flowing and adrenaline pumping, THE One's deco divas spent two days revamping the interior of the bus into a colorful, avant-garde lounge, fittingly signed THE One. Parked in Dubai's Exhibition Halls for the show, the full-sized, funked-up bus drew curious crowds onboard to experience the a taste of the creativity that mediahub has become famous for.

Chris Humphrey, General Manager of mediahub said;

"Our objective at this year's show was to demonstrate our creativity in outdoor media executions. By transforming one of our buses into a funky lounge suite we saw a continuous stream of people lining up to come onboard and find out what we were all about. Presenting bus media in this new light certainly got the imaginations of visiting marketers flowing and needless to say, we have dozens of inquiries to follow up on!"

Mediahub won the Sheikh Mohammed Bin Rashid Establishment (SME) award for best Marketing & Promotions Agency 2005 with its record breaking Statue of Liberty building wrap for Emirates Airlines, and continues to push the boundaries of creativity in the outdoor market. Mediahub represents Emirates Transport Bus advertising across the UAE - one bus of which was generously provided for this innovative project.