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Mediahub puts creativity on wheels for Media Show

United Arab Emirates: Sunday, November 13 - 2005 at 11:17
PRESS RELEASE

When 'ideas agency' mediahub approached THE One to design a lounge in their bus for the Media & Marketing Show 2005, it was an out-of-the-box request that the funky home fashion store could not resist.

Parked in Dubai's Exhibition Halls for the show, the full-sized, funked-up bus drew curious crowds onboard to experience the a taste of the creativity that mediahub has become famous for.

With creative juices flowing and adrenaline pumping, THE One's deco divas spent two days revamping the interior of the bus into a colorful, avant-garde lounge, fittingly signed THE One. Parked in Dubai's Exhibition Halls for the show, the full-sized, funked-up bus drew curious crowds onboard to experience the a taste of the creativity that mediahub has become famous for.

Chris Humphrey, General Manager of mediahub said;

"Our objective at this year's show was to demonstrate our creativity in outdoor media executions. By transforming one of our buses into a funky lounge suite we saw a continuous stream of people lining up to come onboard and find out what we were all about. Presenting bus media in this new light certainly got the imaginations of visiting marketers flowing and needless to say, we have dozens of inquiries to follow up on!"

Mediahub won the Sheikh Mohammed Bin Rashid Establishment (SME) award for best Marketing & Promotions Agency 2005 with its record breaking Statue of Liberty building wrap for Emirates Airlines, and continues to push the boundaries of creativity in the outdoor market. Mediahub represents Emirates Transport Bus advertising across the UAE - one bus of which was generously provided for this innovative project.

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Related site: http://www.mediahubdubai.com

Notes and media contacts

On mediahub:

Mediahub's priority is to enhance and extend the effectiveness of out of home advertising campaigns through creative alternative media executions. Our goal is to position ourselves as an industry resource and continually develop fresh ideas to rise above the media clutter.

We strive to provide advertising agencies and media planning/buying companies with vehicles to connect with consumers in relevant, surprising, and unconventional ways.
www.mediahubdubai.com

For media queries please contact:

Chris Humphrey
General Manager
mediahub
Office 124 - Building 8
Dubai Media City - UAE
tel: +971 4 367 2267
mob: +971 50 474 3173
fax: +971 4 367 8617

Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, November 13 - 2005 at 11:17 UAE local time (GMT+4)

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Mediahub puts creativity on wheels for Media Show

When 'ideas agency' mediahub approached THE One to design a lounge in their bus for the Media & Marketing Show 2005, it was an out-of-the-box request that the funky home fashion store could not resist.

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Notes and media contacts

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