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Tuesday, November 10 - 2009

NMEF appoints new Managing Director for its operations in the Middle East

  • United Arab Emirates: Monday, November 14 - 2005 at 08:25
  • PRESS RELEASE

Nissan Middle East last week announced that Toru Hasegawa, 47 years old, has been appointed Managing Director of its operations in the Middle East, based in Dubai, effective November 1, 2005.

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  • Toru Hasegawa.
    Toru Hasegawa.
Hasegawa takes the reigns from Shoichi Miyatani, who will be based in Mexico as the new President of Nissan Mexicana, and will move to the Dubai operation in January 2006.

Prior to his appointment as Managing Director of Nissan Middle East, Hasegawa was the General Manager of the GOM (General Overseas Market) Planning Department, specializing in business development projects, including market entry strategy development and parts complementation strategy among Asian countries for vehicle production.

Hasegawa was based at PT. Nissan Motor Indonesia, a production and sales subsidiary of Nissan Motor Co., Ltd. in Indonesia, from 2001 to 2005, helping the company increase the sales volume dramatically and receiving the Nissan Sales and Service Way award from head office in 2004 and 2005 consecutively. In 2004, Hasegawa led PT. Nissan Motor Indonesia to the No.1 SUV sales position in Indonesia.

Hasegawa has eight years of international PR and marketing experience, backed by 12 years marketing and sales activities in the Australian, New Zealand, and Taiwanese markets.
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Notes and media contacts

For more information you can visit Nissan Media Channel through
www.nissan-me.com or contact:

Monal Zeidan
Corporate Communications Manager
Nissan Middle East FZE
Tel: + 9714 8817500 (Ext: 290)
Fax + 9714 8819747

Mirna Al-Qassim
TBWA\RAAD Middle East
Tel: + 971 4 222 6667 ext. 233
Fax: + 971 4 222 6566

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