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Sunday, November 22 - 2009

Major new Ferrari themed project in Abu Dhabi

  • United Arab Emirates: Monday, November 14 - 2005 at 16:51
  • PRESS RELEASE

Ferrari and ALDAR Properties have today announced an exclusive agreement to develop an innovative and exciting Ferrari Concept in Abu Dhabi themed around the prestigious and renowned Ferrari brand.

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  • His Highness Sheikh Abdulla Bin Zayed Al Nahyan,  Minister of Information and Culture, Mr Jean Todt, General Manager Ferrari, Mr Ahmed Ali Al Sayegh, Chairman ALDAR Properties, His Highness Sheikh Sultan Bin Tahnoon Al Nayhan, Chairman Abu Dhabi Tourism Authority.
    His Highness Sheikh Abdulla Bin Zayed Al Nahyan, Minister of Information and Culture, Mr Jean Todt, General Manager Ferrari, Mr Ahmed Ali Al Sayegh, Chairman ALDAR Properties, His Highness Sheikh Sultan Bin Tahnoon Al Nayhan, Chairman Abu Dhabi Tourism Authority.
The development will provide entertainment for the whole family and the initial concept envisages a race track, numerous rides and attractions, an opportunity to allow visitors to learn the story and history of Ferrari, to participate in Ferrari motoring activities, and to experience the Ferrari brand also through virtual simulations. Another important feature of the facility will be an advanced and sophisticated circuit where tests and driving courses will be organised, as well as races. The concept will also include hotels, retail, residential and hospitality elements embracing the design ethics of the Ferrari brand.

Making the announcement, ALDAR's Chairman Ahmed Ali Al Sayegh said:
"Mubadala Development company's purchase of Ferrari shares earlier this year allowed ALDAR an opportunity to forge a relationship with one of the world's leading brands. We are delighted that this opportunity has swiftly progressed into an exclusive agreement, which has arisen from the natural synergy of ideologies and objectives between Ferrari and ALDAR. This relationship will allow ALDAR to create an exciting destination within Abu Dhabi which offers something for the entire family and underlines the already strong relationship between Ferrari and the UAE."


Mr Al Sayegh concluded: "To this end, we have immediately commenced our design programme, so that we can launch the development to the world very early next year. The development will then be constructed on a fast track programme, targeting a public opening in 2008."

Commenting on the announcement, Ferrari's General Manager Jean Todt said: "The agreement with Abu Dhabi offers Ferrari many opportunities. The site will be an important attraction for fans and car lovers worldwide, whilst the structures for sporting and driving activities will have a special appeal for all Ferrari enthusiasts and drivers".

Guilio Zambeletti, Brand Development and Partners Director of Ferrari added: "Ferrari products and stores are having a great success worldwide; hence this affirmation of the enormous potential that our brand can inspire. Ferrari and ALDAR are working together with a team of professionals from all over the world, on a project that will be a dream come true."

"We are extremely excited and honoured to be working with Ferrari on what will be a world class development," added Christopher Sims, ALDAR's CEO.

"We have engaged the world's leading designers and creative talents to ensure that this great project will be worthy of the Ferrari and ALDAR brands. When completed it will significantly add to Abu Dhabi's tourism offering, as well as providing a strong and profitable income base for ALDAR's balanced and diversified real estate portfolio."
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Notes and media contacts

ALDAR Properties PJSC is a premier real estate development, management and investment company headquartered in Abu Dhabi, UAE. The company was formed as a result of an initial Public Offering (IPO) of shares. The PJSC was created under Emiri Decree No 808 of 2004. ALDAR Properties PJSC is owned by leading Abu Dhabi institutions, founder shareholders and individual investors

ALDAR Properties PJSC was created to fast track real estate investment opportunities, and to offer an opportunity to participate in the prosperity of this increasingly important industry in the UAE.

The current property portfolio includes major developments and re-developments within Abu Dhabi Emirate, such as the Central Market in Abu Dhabi, the Al Raha Beach Development in Sas Al Nakel, the Mubadala Development Company - Environment Authority Headquarter Building in Abu Dhabi, Al Jimi Mall Expansion in Al Ain, Jebel Hafeet Resort in Jebel Hafeet, Al Ain, and the Al Mudheef Urban Regeneration Scheme in Al Mudheef.

ALDAR Properties PJSC is a key sponsor of the 2005 TEDAD general census of population, buildings and establishments being undertaken by the Ministry of Economy and Planning..

For more information, please contact Ousama Ghannoum, Marketing and Communication Director of ALDAR on 02 6336886 or contact Sareem International ALDAR's corporate communications advisers on the numbers below:

Abu Dhabi Office
Tel.: +971 (2) 6771196
Fax: +971 (2)6790060
Dubai Office
Tel.: +971 (4) 343 3688
Fax: +971 (4) 321 1988

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