Home grown concept, Zerga, set to compete with international jewellery and fashion accessories brands

Commenting on Zerga, Roger Francis, General Manager, Master Franchisers FZCO, said: "We have successfully piloted Zerga in the region's biggest retail market, the Kingdom of Saudi Arabia, to great success. As part of our development strategy, we are launching the new franchise concept store in Riyadh's latest retail development project, Granada Mall."

As a result of a regional consumer and market study, Zerga is set to become a leading fashion accessories brand in the Middle East. This will be achieved through an exclusive product range offered at competitive prices.

Commenting on the value of the brand, Nathalie Habib, Brand Development Manager, Master Franchisers FZCO, said:

"Owing to the research we have completed, one of the key consumer insights is women's desire to express their individual fashion sense. Fashion accessories play a key role in completing a woman's look and Zerga achieves that through design exclusivity under a unique concept story."

Master Franchisers FZCO will be utilizing their expertise to secure a holistic franchise concept. Already in place, a concrete franchise agreement with International Specialized Stores Co. (ISSCO) will see the progressive development of Zerga in Saudi Arabia.

Currently in talks with the region's leading malls and retail groups, Master Franchisers FZCO's three year development plan will see a minimum of 100 points of purchase opened across the region, with Dubai firmly on the agenda.