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According to Mr. Fouad Abourousse, the Managing Director of SoundsME,
"Our products are high-end and top of the line in their category, therefore, we should present the product in its proper perspective, rather than presenting the product as a standard electronic item.'
Ms. Hanin Khawaja, Deputy Managing Director of SoundsME added that SoundsME's showroom at Virgin Store Mall of the Emirates will be the concept store for the entire Middle East, North Africa and India sub-continent. "The concept store will be the standard aesthetic look and branding of SoundsME. The consumers will experience the first lifestyle concept electronic store."
"We revolutionize the way electronic stores should look," said, Mr. Robert Bagatsing, Business Development Manager.
The store was closely collaborated with Mr. Kim Donvig, Founder of Artcoustic. The concept store was initialized by Artcoustic London and adopted by SoundsME. This will be the first and only store that signifies fashion, lifestyle and branding, rather than emphasizing on the technology aspect of the products.
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Posted by Janeta Novakovic, Assistant News Editor
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