Dubailand participates in the sponsorship of Dubai Shopping Festival 2006

The sponsorship is in line with its strategy to help position UAE as an international tourist destination.

This was announced during Dubai Shopping Festival's reception event last Monday, in the presence of His Highness Sheikh Ahmad Bin Saeed Al Maktoum, the President of Dubai's Civil Aviation, Chairman of the Emirates Group and the Chairman of the Supreme Committee of Dubai Shopping Festival. During the event the sponsors for the event were announced along with the promotional campaigns of the Festival.

Salem Bin Dasmal, the CEO of Dubailand, announced,

"We are pleased to be one of the main sponsors of the Dubai Shopping Festival, which is considered one of the primary initiatives to support Dubai's vision for the future, as this important annual event is part of Dubai's strategic plans to create an international tourist hub, targeting 15 million visitors by the year 2010, and in line with the objectives of Dubailand making it a family destination offering the best in terms of tourism, leisure, entertainment and lifestyle."

He added, "We thank Dubai Shopping Festival's management for giving us this opportunity for the second consecutive year to participate in the sponsorship of the Shopping Festival, an event that adds value to the tourism sector and at the same time reinforces the UAE's position in the global economy."

Bin Dasmal stated, "Our sponsorship is a chance to connect with visitors and tourists of different countries, who come to Dubai during the Shopping Festival".

The Dubai Shopping Festival was able to build from one success to another during the past ten years by organizing a number of successful events, which cater to people with varied interests. Additionally, the Festival constantly encourages the participation of different groups of people from the society and acts as a meeting point for different nationalities and cultures.

It is stated that the Dubailand project is witnessing fast construction and development. Within the last few weeks, the commencement of work on a number of projects under Dubailand has been announced. The Dubailand project is the first project of its kind in the Middle East and it is one of the many projects Dubai is ambitiously executing. Dubailand's role is vital, for its objective is providing entertainment to the family and at the same time positioning Dubai as a strategically important venue on the tourism map of the world.