PR Forum 2005 set to cultivate public relations industry in the Kingdom

In what is considered to be the first dedicated public relations forum in the Kingdom, the Forum aims to cultivate the public relations industry in the kingdom this coming November 28-29, 2005 at the Hilton Jeddah.

Aptly themed "Activation & Interaction", the Forum aims to activate various public relations initiatives and increase awareness of its instrumental role in the Kingdom while simultaneously increasing interaction with the community.

Delegates can register via five convenient ways which include, telephone, fax, e-mail, mail and the internet at: www.arcme.net/prforum2005.html. Delegates can follow the easy steps indicated on the website of which an acknowledgement of registration and/or confirmation will be sent within 24 hours.

The state-of-the-art website contains all pertinent information on the upcoming Forum ranging from background information, speaker biographies, sponsors, strategic partners, forum agenda, topics and working sessions. The website will be updated on a continuous basis to reflect new developments in the program.

PR Forum 2005 is organized by Arab Conferences Company (ARC) in cooperation with the International Public Relations Association-Gulf Chapter, Jeddah Marketing Board (JMB), the Supreme Commission for Tourism and Saudi Creative Communication Services (SACCS/TRACCS). The two-day meet, which is expected to draw more than 300 practitioners including leading public relations experts, academicians and specialists in the industry, will address key issues regarding the role of public relations in the business and corporate world while highlighting the fact that the practice of public relations is now playing a vital and leading role in various Government and private sector companies. Under the theme "Activation & Interaction", PR Forum 2005 aims to develop the practice of public relations and create further awareness of its importance and the challenges it faces vis-à-vis globalization. Four interactive working sessions will accompany the Forum.

Shortly, the Conference program will be announced including key speakers. The Forum has already generated exceptional interest and hype in the Kingdom where a series of successful case studies in the field will be presented by leading Saudi practitioners.

Arab Conferences Company (ARC) is an innovative specialist in the planning, organization, and management of conferences in the Arab world. ARC's mission is to become the leading regional conference organizer and aspires to be recognized as the conference organizer of choice in the Kingdom of Saudi Arabia and to further expand into other Gulf and Middle Eastern countries.