Continent Advertising to publish the TECOM Investments Guide

"The preparations are on going for the first edition of the Guide," according to Mr. Yousuf Lootah, Continent Advertising's Business Development Manager and the Official Publisher of TECOM Investments Guide. "It was a unanimous decision to produce a Guide instead of a Directory as it is expected to be more effective in disseminating information not only pertaining to business communities inside TECOM but also a general outlook about living and doing business in Dubai." he added.

TECOM Investments Guide was visualized to serve numerous purposes. "It is meant to give full details of the TECOM business community and serve as a guide about the business environment, social weather and city life in Dubai." Mr. Lootah explained. "It is a perfect guide for business people both local and international." he further added.

Both TECOM and Continent Advertising are both excited for the pilot project. Mr. Lootah said,

"The TECOM Investments Guide will be the first of its kind as it will cover the whole TECOM Business Community in one guide.'

Coverage includes the following zones: Dubai Media City, International Media Production Zone, Dubai Knowledge Village, SAMACOM Satellite & Broadcasting Solutions, Dubai Internet City and Dubai Outsource Zone. Circulation of the Guide covers the following: TECOM Exhibitions, Five/ Four Star UAE Hotels, UAE Consulates and Embassies Worldwide, all 15 representative offices of Dubai Department of Tourism worldwide, Chamber of Commerce and Industry worldwide and mailing to large organizations and corporations in Canada, South Asia, Africa, GCC, Europe, USA, Australia and more.

The only official publisher

The business acumen of Continent Advertising & Publishing as the official publisher of the successful Jafza Official Directory was the basis of TECOM to commission the company to produce the TECOM Investments Guide. Continent Advertising is experienced when it comes to publishing directories gaining the trust of organizations such as Jafza, DUCAMZ, DIP, DAFZA and most recently TECOM.

Aside from publishing, the company is also offering other advertising services including Creative, Research, Branding and Web Design. MailPlus, a veteran in Direct Marketing and SMS as well as Hawiya, which is specializing in Corporate Identity are both offshoots of Continent Advertising.