E-Vision ties up with Rotana Broadcast International to boost entertainment levels

Mr. Humaid Rashid Sahoo, Chief Executive Officer - E-Vision, shortly after signing the agreement with one of the major channel providers in the Arab World, assured that E-Vision is definitely living up to the promise of providing its customers all the best in TV entertainment through just one cable. "The addition is part of E-Vision's commitment to all its subscribers. It purely reflects our determination to constantly provide new channel offerings that are mainly determined through our subscribers' comments and feedback."

"The signing with Rotana is not limited to the addition of these three popular channels. A variety of well known and popular programmes broadcasted by Rotana will be added to E-Vision's list of offerings in the near future,"

he added.

Rotana Cinema's exclusive offering, draws on one of the biggest libraries of Arabic movies in the Middle East. It includes more than 70 per cent of all the movies that have been made in Arabic. Moreover, both Rotana Music and Rotana Khaleejia include over 100 top artists from the Arab world.

Commenting on the availability of Rotana on E-vision's network, Mr. Basem Jameel, General Manager, Rotana Broadcast International, said: "Rotana has witnessed a continuous increase in the demand for its programmes from the free to air subscribers in general and the Cable TV subscribers in specific. Moreover, the increase in demand is not limited to the Arab region, as a matter of fact it extended to the global level."

"We, at Rotana Broadcast International, provide a wide set of entertainment programmes in the aim of satisfying all our fans' entertainment needs. Thus, with the addition of Rotana to the well established E-Vision platform, we satisfy our objective of reaching out to all our enthusiasts in the UAE and all of which enjoy the spectacular music video clips along with the most popular movies from across the Arab world."