Samsung Gulf Electronics, Senior Manager Mr. H. B. Park, Senior Manager, Samsung Electronics said,
"Samsung has applied its digital technology to develop a completely new air conditioner concept that has undergone several clinical trials and has been certified by leading agencies. In addition, Samsung' extremely powerful UTR technology has been applied to provide optimal indoor cooling in temperatures of 60°C and higher. We are now happy to present our latest offerings to our valued customers in the Middle East. In the process, we have written a new chapter in the history of air conditioners."
At the Big-5 show Samsung is showcasing a range of health conscious refrigerators, washing machines, air-conditioners equipped with silver nanotechnology. Samsung has applied the sophisticated nanotechnology to develop a sterilizing function in its home appliances, removing 99.9 per cent of the two harmful microorganisms, Staphylococci and Escherichia coli.
The highlight of the Samsung pavilion this year is the new light commercial air-conditioners consisting of three types - concealed duct, cassette, and ceiling, with each type comprising a variety of models depending upon capacity, electricity phase, and heating pump and cooling capabilities.
The key features Samsung has specially designed for the Middle East & African market, include new UTR (Ultra Tropical Rotary Compressor) Plus, with its high torque motor that built the powerful cooling effect for tough environments of the Middle East & Africa; a Silver Nano Filter that removes the sands of the desert while exterminating fungi, and a wider application that is designed for various kinds of building types in the Middle East & African regions.
"Samsung Electronics firmly believes in our ability to succeed in the Middle East and African markets because we have customized our air-conditioners based on the environmental conditions and lifestyle of the Middle East and African regions. Samsung Electronics commits to providing appropriate solutions that will meet customers' evolving needs for heating and cooling by most advanced technologies and products" said Mr. Sanjay Gajamer, Senior Manager, Home Appliances division, Samsung Gulf Electronics.
Samsung's new commitment to the light commercial air-conditioner market includes fortifying its relationship with existing trade partners and developing talented local dealers. In addition, the company also has plans to establish 3 or 4 training centers in this area to support and maximize its partner's sales.
The Big 5 show is another avenue to highlight the technological progress made by the Samsung brand over the years. Samsung Electronics, the regional and global leader in digital convergence technology, has been once again recognised as the most valuable brand in the world. According to the recent BusinessWeek magazine and Interbrand Consultancy's annual survey of the top 100 global brands, Samsung has now become the world's No1 consumer electronics brand with the brand valued at US$14.9 billion.