"I am so pleased about the expansion of Virgin and its retailers,"Branson expressed.
Mr. Kim Donvig and Ms. Patricia Ljungberg, the founders of Artcoustic of Denmark, were also present during the inauguration. According to Kim and Patricia, "Emirates Mall will surely give maximum exposure to Artcoustic."
Mr. Fouad Abourousse, Managing Director of SoundsME, said, "By 2nd of December, the ski slide in Emirates Mall will open to the public. This will attract foreign tourists from all over the region."
"SoundsME adds value to the brand of Virgin because of its high quality products," according to Ms Hanin Khawaja, Deputy Managing Director of SoundsME. Archos, Artcoustic, KiSS DVD and Medialine LCD are highly differentiated products which enhance the product offering at Virgin Megastore.
Mr. Robert Bagatsing, Business Development Manager of SoundsME mentioned that Virgin Megastore at the Mall of the Emirates will not only attract consumers but also B2B clients. "We appeal to the emotions of the consumers. When they enter the store, we make sure that they can identify the products to their home or work place. They not only listen or see the products, but also experience total entertainment," said Bagatsing.
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Posted by Janeta Novakovic, Assistant News Editor
