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Thursday, November 12 - 2009

Sir Richard Branson inaugurates Virgin, Emirates Mall

  • United Arab Emirates: Sunday, November 20 - 2005 at 11:30
  • PRESS RELEASE

Sir Richard Branson, owner of Virgin Corporation inaugurated the biggest Virgin Megastore in Middle East.

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  • Sir Richard Branson, during the inauguration of Virgin Megastore at the Mall of the Emirates.
    Sir Richard Branson, during the inauguration of Virgin Megastore at the Mall of the Emirates.
"I am so pleased about the expansion of Virgin and its retailers,"
Branson expressed.

Mr. Kim Donvig and Ms. Patricia Ljungberg, the founders of Artcoustic of Denmark, were also present during the inauguration. According to Kim and Patricia, "Emirates Mall will surely give maximum exposure to Artcoustic."

Mr. Fouad Abourousse, Managing Director of SoundsME, said, "By 2nd of December, the ski slide in Emirates Mall will open to the public. This will attract foreign tourists from all over the region."

"SoundsME adds value to the brand of Virgin because of its high quality products," according to Ms Hanin Khawaja, Deputy Managing Director of SoundsME. Archos, Artcoustic, KiSS DVD and Medialine LCD are highly differentiated products which enhance the product offering at Virgin Megastore.

Mr. Robert Bagatsing, Business Development Manager of SoundsME mentioned that Virgin Megastore at the Mall of the Emirates will not only attract consumers but also B2B clients. "We appeal to the emotions of the consumers. When they enter the store, we make sure that they can identify the products to their home or work place. They not only listen or see the products, but also experience total entertainment," said Bagatsing.
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About SoundsME:
A new company with new frontier:
Established in 2003 in Dubai, United Arab Emirates, the company started as a distributor of consumer electronics. Within 3 years, it has diversified its operations from distribution to turn-key projects. A young maverick company with the passion to continuously innovate its distribution methods and maintain high quality projects to all clients.

The driving force of the company:
Unsurpassed talents of human resources which is led by Mr. Fouad Abourousse. Over 30 years of experience in the area of audio, visual and lighting equipment in the Middle East and Europe. A pool of diversified culture, profession and educational background gives SoundsME a wider perspective and deeper understanding of the market and its products.

Highly differentiated products:
SoundsME always strives to introduce the latest & unique electronic products to its clients and consumers. By continuously working closely with its industrial partners, suppliers and channels on the fields of marketing and technology, SoundsME offers breakthrough products & services within its territory. Offering a wide array of advance technology in consumer electronics is one of the key strategies of its rapid expansion. SoundsME deliver a unique product offering in category of audio or visual, portable or great gadgets, residential or industrial applications, entertainment or professional usage.

Consumer Electronic Distribution Division:
SoundsME has rapidly grown its distribution network within a span of 12 months. It has reached 3 regions within a short period of time. Currently distributing and servicing hundreds of distribution channels within the regions of Middle East, Arabian Gulf, North Africa and India Sub-Continent.

Turn-Key Project Division:
Also known as the "Can Do" group of the company, it specifically serves the hospitality industry and private residences by providing customize project consultancy and implementation of the project. From conception of an idea to implementation and turn over of the project, SoundsME follows the best practices in management world wide.

SoundsME is a hallmark of quality in consumer electronics distribution and turn-key project development.

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