Samsung wows consumers at 'Big-5 show' in Dubai

Showcased at the Samsung stall were appliances integrated with silver nanotechnology to block bacteria and fungi from infecting home and office environments and the UTR (Ultra Tropical Rotary) compressor built-in air conditioner that can provide optimal indoor cooling even at temperatures of up to 60dg.

Mr. Sanjay Gajamer, Senior Manager, Home Appliances division, Samsung Gulf Electronics said:

"Samsung's home appliances range clearly won the hearts and minds of consumers on account of the technological edge that we enjoy with our silver nanotechnology and UTR compressors, and stylish designs. We are delighted to have exhibited our new range, and given the overwhelming response to our participation, we believe Samsung is uniquely positioned to lead this product segment in UAE and the Middle East region."

At the Big-5 show Samsung showcased a range of health conscious refrigerators, washing machines, air-conditioners equipped with silver nanotechnology. Samsung has applied the sophisticated nanotechnology to develop a sterilizing function in its home appliances, removing 99.9 per cent of the two harmful microorganisms, Staphylococci and Escherichiacoli.

The Big 5 show is another avenue to highlight the technological progress made by the Samsung brand over the years. Samsung Electronics, the regional and global leader in digital convergence technology, has been once again recognised as the most valuable brand in the world. According to the recent BusinessWeek magazine and Interbrand Consultancy's annual survey of the top 100 global brands, Samsung has now become the world's No1 consumer electronics brand with the brand valued at US$14.9 billion.