Tech Data unleashes Azlan in Middle East

At a time when the market in the Middle East is witnessing rapid growth in technology implementation levels, Tech Data has made clear its intentions to make a major foray in the regional value added distribution model with the launch of Azlan in the Middle East. Azlan is already a market leader in Europe with an enviable reputation in the mid-range systems and enterprise networking markets.

"Having the largest portfolio of blue chip vendors in the region and we understand clearly the distribution between volume and value models of distribution..."

commented Adnan Al Falah, Managing Director Tech Data FZ-LLC. "With Azlan, our endeavor will be to provide our resellers genuine value added services and sophisticated solutions offerings in the enterprise technology space", he added.

Andy Gass, Senior Vice President of Azlan, commented, "Our vision is to firmly establish Azlan as the best and the largest value-added distribution business across EMEA. Server and storage consolidation along with network convergence are very high on the agenda in most organisations and Azlan gives systems integrators and VARs everything they need to tap into the immense opportunities the growth of this regional market presents".

Mr. Hussam Dajani, Vice President, ORACLE Corp said "The launch of Azlan in the Middle East adds an exciting dimension to our 10 year long partnership with Tech Data. We are very confident that this collaboration with Azlan in the Middleware and Enterprise space will help us to not just tap into, but also create a host of new market opportunities in the region."

By virtue of its distribution alliances with market leaders such as Cisco Systems, HP, Oracle, CA, IBM and APC, Azlan will provide a variety of value-creating services, which include channel development, project sales support, VAR marketing campaigns and finance programmes.

"This is a significant launch..." said Martyn Molnar - Manager ESS Group HP. "... and HP is pleased to announce a key partnership with Azlan that will enable us to offer customers more sophisticated solutions via easy access to the first ILM Solutions Centre in the region. At HP, we lead the way with pioneering ILM
initiatives that add significant value to our customers' businesses." he added.

The focus of Azlan will be to create proactive initiatives that will support the entire range of resellers, especially those who want to expand into the enterprise technology space. Azlan will help them to drive profitable business, with hot solutions offerings such as storage solutions, RFID, server consolidation offerings, middleware and security offerings.