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Thursday, November 12 - 2009

Zee Arabiya uses 3D video displays

  • United Arab Emirates: Monday, November 21 - 2005 at 15:38
  • PRESS RELEASE

Zee Arabiya, the recently launched youth, music and lifestyle channel, decided on an unconventional branding approach for their launch event held at the prestigious Jumeirah Beach Hotel ballroom.

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The exclusive use of big screen 3D displays as the only form of branding in the ballroom, both wowed the audiences and allowed for direct interaction with the Zee Arabiya brand messages.

"Guests at the event were tempted to reach out and "touch" visuals from the 60 second promo video that were floating in mid air in front of the screens. With Zee Arabiya aimed at the youth, the creative use of technology is one of our main assets"
said Mr. Kunal Shah, Asst. VP New Media and Digital Content at Real Media - Zee Network.

The 3D screens installed by partners, The 3D Company, complemented the ambience and theme of the event, while doing away with the need for any traditional signage that would detract from the tastefully done venue.
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Notes and media contacts

Backgrounder:
Zee Network is the pioneer of satellite broadcasting in India and is the first private sector entrant into the Indian broadcasting industry. The Zee Network covers the entire media spectrum including television programming; satellite broadcasting; cable distribution; production and distribution of films; music publishing, long distance education and the creation of animation software.

The Zee Network has many firsts to its credit. It was the first listed media company in India; the first to start Zee TV - a Hindi general entertainment channel, Zee Cinema - a Hindi cinema channel - and Zee News - a 24-hour Hindi news channel - and it set up the first MSO operation at a national level with Siticable as well as being the first to launch a regional bouquet of channels. In the Middle East and abroad, Zee is widely accredited for driving demand with crossover multi million dollar events like the Zee Cine Awards, Temptations 2004 and various others in the same genre.

The company today has one of the largest Indian multiple distribution platforms with an estimated reach of 350 million viewers in over 120 countries globally including all major markets such as Asia Pacific, Middle East, Europe, United Kingdom, United States of America, Africa, Caribbean Islands, Far East, New Zealand, Australia and Canada.

For more information, contact Elizabeth Sen / Jai Tolani
Bates PanGulf PR,
Tel: +9714-295 3456
Fax: +9714-295 1027

About The 3DCompany FZ-LLC:
Based in the Free zone - Dubai Internet City, The 3DCompany is the Middle-East development and marketing partners for the leaders in holographic 3d displays, New Sight Technologies (Opticality Corp)
The 3D Co's Virtual Reality visualization solutions are aimed at Advertising, Real-estate displays and Digital Signage.

Contact: Anna Albuquerque
The 3D Company FZ-LLC
Executive Secretary
Dubai Internet City, UAE
P.O. Box 502284, Dubai
Tel: +971-4-3914957
Fax: +971-4-3909550

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