"Guests at the event were tempted to reach out and "touch" visuals from the 60 second promo video that were floating in mid air in front of the screens. With Zee Arabiya aimed at the youth, the creative use of technology is one of our main assets"said Mr. Kunal Shah, Asst. VP New Media and Digital Content at Real Media - Zee Network.
The 3D screens installed by partners, The 3D Company, complemented the ambience and theme of the event, while doing away with the need for any traditional signage that would detract from the tastefully done venue.
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Posted by Lara Lynn Golden, News Editor
