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Arvind Nair, Chief Operating Officer, Jumbo Electronics said,
"Our experience with DSF has consistently established that the event continues to grow in stature as the biggest shopping extravaganza in the Middle East. The Festival's credibility has ensured that our principals take the event as a major period within their annual marketing calendars. This year, as in the past, we will partner with our principals to offer new products, attractive savings and outstanding bundle offers from all our participating divisions."
He added "With the opening of our new 27,000 sq ft anchor store at the Mall of the Emirates, our total retail space has now increased to a massive 100,000 sq ft. This DSF, shoppers will experience the same friendly ambience and un-beatable deals at this store which is the biggest consumer electronics retail store in the landscape of DUBAI."
Jumbo will unveil the mechanics of a shopping linked raffle offer closer to the event. Moreover DSF visitors will have the convenience of buying Jumbo merchandise at the new Mall of the Emirates flagship store that was opened recently. As pioneers of shopping excellence and innovation during the festival, Jumbo's promotions will go hand-in-hand with the DSF motto of providing an overall rewarding shopping experience.
Always the innovator, Jumbo is known for several firsts that revolutionized the retail industry in the Middle East. Jumbo, one of the first transnational corporations in the UAE remains to the exclusive distributor for Sony, the world's biggest consumer electronics company; Jumbo Electronics is notably recognized for being the first organization in the UAE to create a customer service team devoted to its consumers; Jumbo is one of the first companies to recognize the impact of Internet in business and start trading its products online.
Today, Jumbo houses the world's leading brands in consumer electronics, information technology and telecommunications. This includes global brands such as Sony, Acer, Apple, Brother, HP, LG, Palm, Canon, Casio, Dell, Dyson, Epson, Hewlett Packard, 3Com, IBM, I-Mate, Motorola, Nokia, Samsung, Sendo, Siemens, Sony-Ericcson, Supra, Toshiba, Wincor Nixdorf amongst several others.
Anne-Birte Stensgaard, Senior News Editor
