Rivoli opens first-of-its-kind luxury boutique at Mall of the Emirates

This new boutique showcases the finest collections of watches from five exquisite brands - Blancpain, Glashutte, Zenith, Jaeger-LeCoultre, Carl F. Bucherer as well as luxury communication instruments from Vertu.

With the opening of this first-of-its-kind boutique at the Mall of the Emirates, the Rivoli Group, with its diversified portfolio of watches, writing instruments, menswear, accessories, gift items and eyewear has now reinforced its positioning in the luxury watch segment. On sale at the store are high-end products with prices ranging from AED15,000 to AED 1,000,000 and more.

As the guest of honor on the occasion, Ms. Nayla Hayek, Member of the Board of Directors, Swatch Group, said: "Our relationship with the Rivoli Group has resulted in many milestone achievements. This new luxury boutique fits in well with our creative retailing plan targeting high-end watch consumers. We congratulate the Group for creating this new concept which compliments the strategies of our leading brands."

The store has a distinctly rich outlook with subtle tones of elegance and a warm and inviting atmosphere. Aesthetically it creates a unique ambience well suited to the luxury brands on offer. The boutique includes a special seating area for customers to relax and spend as much time as required making their purchase decisions. This utmost attention to detail and constant innovation has become a hallmark of the Rivoli Group and has allowed them to preserve their reputation as a premier retailer.

Research has always been an essential part of the Rivoli Group's strategic planning process. The marketing team at Rivoli spent a considerable amount of time studying high profile retailing concepts the world over and has successfully managed to adapt them to suit local needs, evident from the design of the new boutique. This showroom will certainly set the pace of retailing in Dubai.

Ramesh Prabhakar, Managing Partner, The Rivoli Group added:

"The retail environment in this boutique is of paramount importance to us and we have invested a lot of time and effort in blending the retail ambience with the products on display. This outlet has been designed to distinguish Rivoli in the watch segment and this is the first time we have opened a store catering entirely to the high-end customers. Similar formats will be opened shortly at both BurJuman Centre and Deira City Centre".

Currently, the Rivoli Group operates over 175 retail outlets, inclusive of 30 Rivoli Stores, 75 Hour Choice outlets and mono-brand boutiques of various franchises. The Group's policy has always been one that places its consumers and employees first with a commitment to exceed customers' service requirements and surpass their expectations.

He added: "The opening of this exquisite boutique is a part of our brand-segregation strategy. Rivoli Prestige caters to our premium brand-conscious and loyal consumers who are looking for opulent products and an unforgettable shopping experience. The Rivoli Group is committed to upholding our tradition of excellence in retailing across all of our concepts. The opening of this showroom demonstrates our ability to evolve with the dynamic marketplace of the Emirates and to consistently maintain our standards."