Gold Promotion proves a great success

The promotion, which started on June 20th to coincide with Dubai Summer Surprises, will run until July 31st. 350,000 raffle coupons have already been given to customers.

'We are very pleased with the success of the promotion,' said Mr. Tawhid Abdullah, the Chairman of the Gold and Jewellery Group. 'The 'Double Chance' concept has proven to be extremely popular with customers, and participating members of the group have noted substantial increases in sales.'

He added that the stabilisation of 22 karat gold prices at Dhs35 per gram had also played a role in encouraging purchase. 'Dubai has become a major trading centre for diamond studded jewellery, pearl collections, and a wide variety of jewellery designs, both in yellow and white gold. Promotions like this encourage people to take advantage of the wonderful variety available. We are expecting to have a 10% increase in the volume of sales over previous years, and we are well on target for this.'

He added that the promotion was now almost halfway through, but shoppers still have 3 weeks to buy the jewellery of their dreams.

The Double Chance Gold Promotion is giving away a kilo of gold in weekly draws. The draw, which takes place at the Gold Souk every Thursday evening, has proven to be a big attraction for hopeful shoppers and curious onlookers. There have been two winners so far for the kilo of gold; Ms Fatima Hamood,, a UAE national, and Briton Sunil Chandaraha.

In addition to the weekly draw, shoppers also have the chance to strike lucky with scratch and win prizes ranging from Dhs100 to Dhs1,000 gold vouchers, which are instantly redeemable for jewellery from the participating outlets.

Customers need to spend Dhs250 in order to participate. They then receive a raffle coupon and scratchcard. There are 1,220 chances to scratch and win in the 42-day promotion.