USRobotics signs strategic retail agreement with Derinton International

This agreement will pave the way for further developing the retail exposure of USRobotics in the region.

'USRobotics has already gained a favourable position in the retail markets of the Middle East, and this latest agreement with Derinton International will guarantee the expansion of our market share in the region. In the Middle East, our wireless portfolio has achieved overwhelming success. USRobotics' products are known for their high performance, value for money and the excellent return on investment it offers, and we look forward to maximising our benefits to customers in the region with this partnership with Derinton International,' said Sumit Kumar, Regional Manager, Middle East and North Africa, USRobotics.

Derinton International FZE, a Dubai Airport Free Zone registered company, was set up in 2005 to distribute ICT products with focus on consumer / retail channel across the GCC region. Derinton International is an authorized distributor of Acer and Nokia products and aims to converge the requirements of vendors and channels, with its market knowledge, access and proficiency, to generate a profitable alliance between suppliers, channels and the company.

'We are proud to partner with USRobotics, a market leader in networking access products. This expansion of our authorized product portfolio synchronizes well with our company's aim of being able to cater to the growing wireless and broadband needs of the consumers and small office/home office (SOHO) segment in our markets. We are looking at a 'win-win' situation here as all parties involved will benefit from this agreement,' said Navin Tikoo, IT Distribution Head, Derinton International.