Mr. Ashraf El-Hammuri, Marketing Manager, Al-Futtaim Watches and Jewellery, said,
'It gives me great pleasure to launch the first 'Al-Futtaim Jewellery Extravaganza', an exhibition that will offer our discerning customers contemporary jewellery in diamonds, pearls and gem stones. We are part of a group that is traditionally known to provide its customers with the best in products and services, and keeping up that endeavour this year we have showcased the finest jewellery at the exhibition, with a special focus the presently popular colour stones.'
'As an added attraction this year, we have experts specially flown-in to advice our customers on their best buys. We have Mr. Sander Boas from Antwerp, Belgium, a diamond expert, Mr. Nino Autore, a pearl expert from Monaco and Mr. Jaques Vieira, the Gem expert from Brazil. Each of these specialists will provide our buyers information and advice on their areas of expertise, providing our customers with in-depth information to assist them in buying the right kind of jewellery.' He added.
'Jewellery Extravaganza' is truly an exclusive exhibition assuring customers of the choicest and rarest jewellery offerings. In addition to the extensive range of diamonds, pearls and gemstones on offer and the display of rare and one of the world's biggest Baroque white South Sea pearl (37 x 26 mm) from Australia, the exhibition also has on exhibit a 12.86 Carat pear-shaped diamond. Among coloured diamond jewellery, the showroom has unusual colours set in solitaire rings and pendants.
Mr. El-Hammuri further added, 'With coloured stones being very much in vogue, our Gem stones expert will guide shoppers in choosing the right kind of stone be it Cut, Color, Clarity or Carat Weight. Our outlet has some unique coloured diamond jewellery in exotic colours that include lemon green, green, orange, intense yellow, cape yellow, canary yellow, orange yellow, brown orange. This exceptional display is sure to appeal and excite jewellery enthusiasts, making their trip to our showroom very rewarding.'
Furthermore, 'Jewellery Extravaganza' is set to showcase the single largest collection of certified loose diamonds from Belgium, a variety of Pearls, and other Precious Gemstones under one roof this year. This further illustrates the high standards of jewellery available at Al-Futtaim Jewellery.
Concluding, Mr El-Hammuri said, 'The jewellery exhibited at the showroom isn't only for viewing. 'Jewellery Extravaganza' is an exhibition designed for those who appreciate superior and elegant jewellery, whilst giving them the opportunity to purchase their choice and benefit from the special offers available during the exhibition. Customers can not only purchase the items displayed, but can also avail of the offers on making of new jewellery at the specified outlets in Dubai and Abu Dhabi.'

Anne-Birte Stensgaard, Senior News Editor


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