Citibank launches the Citibank Debit Card

Issued to current account and savings account holders, the Citibank Debit Card works as an ATM card which can be used at ATMs in the UAE and worldwide. Moreover, the Citibank Debit Card can be used at thousands of points of sale (POS) located at outlets in the UAE and abroad, which makes shopping with the card much more convenient than carrying cash.

Cardholders are eligible for two free supplementary debit cards that can be used by family members. The card comes with a particular security feature, the photo of the holder on the front side of the card, which helps identify the holder and prevents misuse or fraud. Discounts and special promotions will be available to cardholders.

"At Citibank, we offer best-in-class banking service, evident in our range of superior products and services that are designed to maximize value for customers as well as provide them with the utmost convenience,"

said Rajeev Kakar, Regional Head for Citibank's Consumer Bank in Turkey, Middle East & Africa, who is based in UAE. "The Citibank Debit Card is unique. Its combination of strong security features, ATM card and debit card usability and global acceptance, drastically reduces the need to carry large amounts of cash, while also ensuring our customers can buy anything, anywhere and at anytime as at their convenience."

The new Citibank Debit Card falls within a series of service and product initiatives that the bank has been executing in the past 24 months. During this period, the bank introduced the pioneering 8-8 branch hours, personal loan and auto loan products, investment as well as insurance services, and wealth management plans.

The bank is currently a major player in the UAE's credit card market and a leading provider of consumer credit services. The personal banking offer is backed by the sophisticated CitiPhone Banking service, a virtual branch meeting all banking needs over the telephone.