The American Creativity awards honours outstanding examples of work in advertising and design every year. This year, organisers received entries from publishers and agencies based in 40 American states and 31 countries.
"We decided to completely reformat the magazine when we took it over. The new chic design and layout created by Emphasis, reflects the corporate identity of a culturally diverse, dynamic airline,"
says Gulf Air Manager Business Marketing Mohammed Al-Tajer, who is part of the new team handling the in-flight magazine.
The new look of the Gulf Air magazine has won several accolades from the industry. This award comes hot on the heels of another prestigious win for Gulf Air's in-flight magazine, as "Gulf air" was named the Best In-flight Entertainment Guide at the 17th Annual Avion Awards run by the World Airline Entertainment Association (WAEA).
More recently, it was named "Consumer Travel magazine of the year" at the Folio awards 2005 held in the US.
"We are committed to giving the best to our customers and getting an award of this stature for the best designed in-flight magazine is validation of our commitment to quality," says Gulf Air Head of Marketing Shane O'Hare.
Every little aspect from the size of the font to the layout of the pictures and the graphics in the Gulf Air In-flight magazine has been designed keeping the customer in mind.
"Our attention to detail has finally paid off in the form of international recognition in the form of this prestigious award," he added.
About Gulf Air
Founded in 1950, Gulf Air is presently owned by the Kingdom of Bahrain, the Sultanate of Oman and the Emirate of Abu Dhabi and is the only truly Pan Gulf carrier in the region.
More than half a century later, the regional, geographic and cultural values that the airline has embraced over more than half a century are still central in defining the brand and service ethos within the contemporary and global environment.
Today the airline's network stretches from Europe to Asia and covers 44 cities in 30 countries. The fleet comprises 34 aircraft.
Under President and Chief Executive James Hogan, the successful implementation of the first phase of a restructuring programme, which commenced in 2003, has resulted in the establishment of a platform for sustained commercial operation.
It has also provided a framework for a succession of innovative products and services including the unique Sky Chefs and Sky Nannies that form part of Gulf Air's 'boutique airline' vision.
The dramatic turnaround in fortunes has won international recognition. The Centre for Asia Pacific Aviation (CAPA) presented the airline with the prestigious Airline Turnaround of the Year Award for 2003. Gulf Air was also the recipient of the 2003 Platinum Award for the Best Airline in the Middle East and North Africa, which recognised the airline's commitment to service excellence.