Leading Pan Arabic interactive agency delivers website for Leaders in Dubai 2005

The landmark regional event brings together an unprecedented line-up of international thinkers on global leadership for the twenty-first century. Speakers include The Honourable William J. Clinton (live via satellite), The Honourable Madeleine Albright, Frederik W. de Klerk, Dr. Mahathir bin Mohamed, Arie de Geus, Scott Bedbury, Kenichi Ohmae, Daniel Pink and Spencer Johnson. The 2005 summit is being heralded as the 'ultimate leadership experience' and a major world leadership event 'that gives visionary leaders of today a unique opportunity to confront the significant issues of tomorrow'.

With this vision in mind, Assertiv eMedia's full service bi-lingual team has encapsulated the ethos of the 2005 event, while at the same time delivering a dynamic interactive Arabic language website that is intuitive, navigable and user friendly. The website has been developed in line with the client's marketing strategy. At the forefront of creative, bi-lingual interactive services tailored for the Pan Arabic regional market, the site provides a wealth of background information about the event, including biographies of the Speakers, programme summaries, downloadable brochures and details of sponsors and partners. The focus is on usability; in addition, the site offers extra features such as ticker latest news scrolling and live online polling options.

Saskia Dormaar, Marketing Director, Leaders in Dubai highlights: "The quality and speediness at which Assertiv eMedia delivered the localized Arabic language website www.leadersindubai.ae at competitive rates combined with a pro-active and high quality service level, make it very enjoyable experience to channel online work through Assertiv eMedia".