Chevrolet & GMC dominate medium and large SUV segments
- Saudi Arabia: Sunday, November 27 - 2005 at 15:33
- PRESS RELEASE
Boosted by excellent performances so far this year, Chevrolet and GMC SUVs currently dominate the Medium and Large Utility segments across the Kingdom.
Between January and October2005 alone, the Chevrolet TrailBlazer (and TrailBlazer EXT) and GMC Envoy (and Envoy XL) have already recorded over 5,972 unit sales Kingdom-wide for the segment.
The large utility segment is also showing significant activity, January - October 2005 sales of the GMC Suburban and Yukon coming in at an impressive 16,164 units in a market segment estimated at approximately 31,000 units in 2005 in the Kingdom.
"Nothing beats the comfort, reliability, strength and safety of a GM SUV," says Samer El-Khalil, marketing manager for GMC and Chevrolet SUV's, "Our dominance in the Saudi SUV market is testament to the outstanding combination of luxury and reliability that our vehicles provide."
Innovation has always been a key factor in the success of GM's range of SUVs and commercial vehicles - combining quality and comfort with durability, utility, and performance.
Since its arrival in the region three years ago, the Chevrolet TrailBlazer has definitively established itself as one of the most popular midsize SUVs in Saudi Arabia, combining Chevrolet 4x4 toughness with style and versatility. In 2005 Chevrolet introduced the TrailBlazer EXT, as an extended version of the popular SUV featuring one of the most comfortable 3rd row seats in the market.
The GMC Suburban has been the SUV of choice for Saudi families for more than six decades, favoured for its size, comfort and safety while in only three years, the Envoy has also established a unique presence in the regional market, building a brand name that has become synonymous with outstanding comfort and luxury. With the tagline 'power demands respect', the agility, roominess, comfort and extreme power of the Yukon make it a cornerstone of the GMC family.
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General Motors, the world's largest vehicle manufacturer, was founded in 1908 and has been the global automotive sales leader since 1931. GM today employs about 324,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally, up 4 percent from the previous year, and the second-highest total in the company's history. GM's global headquarters are in Detroit.
GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2004, GM sold around 89,000 vehicles in the Middle East, representing a 55 percent increase over figures recorded in 2003, and the company continues to introduce pioneering programs in the region. More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
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