Orbit scores a three-way win with 'Marhaba'

Broadcasting independently from the Orbit platform, Marhaba is Orbit's way of giving back, of promoting and showcasing its extensive range of quality programming and of enabling engagement with literally millions of potential new subscribers.

"The Marhaba channel is aptly named as it really does provide a welcome like no other. Its creation and ability to be enjoyed by millions of regular television viewers has been made possible by the advanced technological capabilities of the Orbit platform and by the efforts of a committed team who have collectively created what is assured of being an incredibly powerful marketing tool,"

said Ali Ajouz, Vice President of Marketing & Public Relations at Orbit.

Alongside extensive and planned promotion of Orbit content and special offers, Marhaba also presents a regular flow of diverse shows and series covering the full spectrum of family entertainment with an audience appeal for all age groups. To achieve this, the channel has been structured into one primetime block and two repeat blocks spanning 8 hours each, which run consecutively round the clock. Each block features kids entertainment, music, movies, shows, sports and documentaries.

"We take the preferences and demands of our audiences seriously and based on our research we are entirely confident that Marhaba will significantly increase viewer ratings and this will ultimately feed into increased subscription levels. In short, everyone wins but the competition!" added Khulud Abu-Homos, Orbit's Senior Vice President of Western Programming and Creative Services.

Television viewers can tune in to Marhaba at the following frequencies:
• For Arabsat 3A 11996 H
• For Nilesat 102 11919 H
• For Arabsat analogue C Band 3876 H (only available until the end of December)