Retail sales increase by over 890% compared to same period in previous year

Although often more commonly viewed as a Fleet vehicle, the Chevrolet Silverado has recently seen a staggering increase in its retail sales for personal use, rising an unprecedented 893% from January to October this year, compared to the same period in 2004.

"The Silverado has an unequalled reputation for outstanding dependability and capability as well as one of the broadest model ranges in the entire industry," said Samer El-Khalil, marketing manager for Chevrolet SUVs and Pickups. "Whether it's the private owner who uses it to transport his weekend leisure equipment, or the business buyer looking for a fleet solution, there is a model to meet every personal and professional need in the full size pickup market."

Silverado's extensive range of 1500, 2500HD, 3500 and 3500 Chassis Cab offers a choice of long and short box lengths and 3 different cab configurations. With impressive power, a tough frame, advanced suspension and high-capacity brakes, the 2500HD/3500 series provides outstanding payload capacities as well as exceptional hauling capabilities. The 2500HD models have a GVWR as much as 4173 kg and payloads up to 1825 kg. The 3500 pickup models have a GVWR up to 5171 kg and payloads up to 2493 kg.

"We are confident that if we continue to deliver outstanding dependable and capable pickups, we will be able to attract new customers who are looking to solve their evolving lifestyle and business needs," continues El-Khalil. "Our offering is unmatched and our commitment to being the leader in the Middle East pickup market is stronger than ever."