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Need to understand culture
International businesses need to understand Middle East culture and closely cooperate with local people to grow their businesses, according to Barbara Schaedler, Chief Marketing Officer, Fujitsu Siemens Computers. Schaedler says the regional consumer market is more price sensitive than elsewhere, meaning that a careful product strategy is necessary.
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Lisa Creffield, CorrespondentWednesday, November 30 - 2005 at 09:53 UAE local time (GMT+4)
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