The seminar was led by professionals from the industry and was offered for AUD students and alumni in AUD premises.
Dr. Lance De Masi, AUD President, commented, "Today, folks, is about reality - - the reality that you will face upon graduation, the reality that will help you turn your experience at AUD from being an end in itself to being a trampoline for success."
All speakers were from multinational communication firms in Dubai. Among the main speakers at the seminar were Mr. Pierre Azzam, Group Managing Director of Impact/BBDO Middle East, Mr. Kamal Dimachkie, Managing Director of Leo Burnett Dubai, Mr. Ed Jones, Regional Creative Director of Saatchi & Saatchi Middle East and Mr. Ravi Rao, General Manager of OMD Dubai.
The seminar shed light on different issues such as "Advertising as an emotional connection", "Media planning in cyberspace," "The top seven factors for successful integration of communication" and "The importance of attitude in career success".
Real life examples were also presented for each topic to provide students with the simple and direct explanations and the most recent updates for advertising and media concepts to broaden their horizons. Each presentation concluded by a Q & A session where the students had the chance to inquire about the points and issues raised by each speaker.
AUD's program in marketing communication was established in 1997 through the joint efforts of Dr. Lance de Masi and Dubai Chapter of the IAA. The communication faculty consists of both career academics and professionals of various nationalities that offer students an opportunity to understand a variety of national perspectives, diverse approaches and orientations.
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American University in Dubai hosts a communication seminar
- United Arab Emirates: Monday, December 05 - 2005 at 14:30
- PRESS RELEASE
The Business Students Association at the American University in Dubai (AUD) recently held a "Marketing & Advertising Seminar" to highlight the latest updates in the marketing and advertising industry.
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Notes and media contacts
The American University in Dubai is a private, non-sectarian institution of higher learning founded in 1995. Fall 2005, enrolment is 2,356 students representing eighty nationalities.AUD offers both undergraduate and graduate degrees. A four-year Bachelor's degree is offered in Business Administration (BBA), Visual Communication (BFA), Interior Design (BFA) and Information Technology (BIT).
The AUD School of Engineering, established in 2001 through collaboration with the Georgia Institute of Technology, offers the Bachelor's of Science (BS) degree in Civil, Computer and Electrical Engineering.
The Master of Business Administration (MBA) is offered as a generalist degree, with the option to specialize in either Marketing or Finance.
Through its Center for English Proficiency, the University also conducts Intensive and Academic English programs designed to develop university-level English language skills.
The University's faculty possesses outstanding academic credentials, and the vast majority are or have been practicing professionals of note. AUD's multi-complex facility has been conceived with the objective of supporting the University's programs (both academic and extra-curricular) to an American standard. The campus surroundings include Dubai Internet City and Media City. This reflects HH General Sheikh Mohammed Bin Rashid Al Maktoum's vision for Dubai as the technological hub of the Middle East, together with the University's role as a technological reference point.
For more information, please contact:
Lina Anani/Sami Al Shorafa
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide
in Middle East and North Africa
P O Box 28063
Dubai, UAE
Tel : (971 4) 3344550
Fax : (971 4) 3344556
www.asdaa.com
Posted by Lara Lynn Golden, News EditorMonday, December 05 - 2005 at 14:30 UAE local time (GMT+4)
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