MTC awarded for best print advertisement and best TV advertisement

The benefits the group has gained by winning more than one award in the Kuwait Arab Advertising Creativity event that was recently held under the patronage of the Speaker of Kuwait's National Assembly, Jassem Al- Khurafi, are the outcome of MTC Group's philosophy.

MTC employees envision, understand, and live the brand while creating a close relationship to MTC's customer base, as such it is no surprise that MTC's ads whether printed or TVCs are creative and oriented towards bringing the brand closer to customers' hearts and minds. According to Al Barrak, "the Group's staff understood the role required from them towards their company as well as the role they were required to play toward the Group's clients. He said that the Group's successful results were due to the achievement of this equation."

MTC based the content of its advertising message on studies and surveys conducted on the society's personality and style. In most cases MTC has opted for simplicity and clarity when addressing the public.

More than 2,000 print and television advertisements competed in the event. The winning advertisements were chosen through individual voting based on scientific evaluation criteria.

Al-Barrak praised the success achieved by the Group's companies on the Arab level and paid tribute to the efforts exerted by the staff at mtc touch (Lebanon) and MTC Kuwait, urging them to work harder in order to maintain this position.