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Emaar's latest Burj Dubai offering in a class of its own
- United Arab Emirates: Wednesday, December 07 - 2005 at 15:11
- PRESS RELEASE
Emaar Properties PJSC, the world's No 1 real estate company, today unveiled the first of six exclusive towers in its Burj Dubai South Ridge community.
Overlooking the stunning Old Town and The Old Town Island with its prestigious low-rise residences, boutiques and souks fashioned in the style of vintage Arabia, and the bustling Burj Dubai Boulevard with its 24-hour eclectic mix of cafes and restaurants and topped off with the nearby Burj Dubai Lake, the latest edition of downtown living at Burj Dubai is set to establish itself as a firm favourite in the city.
"South Ridge is a unique property and will be one of the most sought after locations in Dubai," said Naaman Atallah, Director of Sales at Emaar Properties. He added: "With the very best of modern day living for young working professionals seeking to be near the buzz and vibrancy of the new heart of the city, South Ridge will epitomize the best of Dubai and capture its feel like no other."
South Ridge One will offer one, two and three bedroom suites ranging from 835 to 3,008 sq ft with a maximum of five suites on each floor and panoramic windows taking full advantage of the visual delights below. Two and three bedroom penthouses will also be positioned on the top floor of the tower.
Inspired by traditional Islamic architecture the tops of the towers are sculpted into massive planes and surfaces, from which elegant finials top the silhouettes. Islamic design is also apparent throughout the interior with mosaics and paving patterns featuring throughout and complimenting the modern amenities of the tower.
With combined IT outlets in each room designed to cater for every 21st century need along with swimming pool, fitness centres, gymnasium, squash and badminton courts and private garden courts, the facilities on offer are second to none. Each tower also has a distinguished lobby design and concierge facility along with four parking levels for tenants and visitors and 24-hour mobile security services.
Suites are furnished with integrated household appliances including dishwashers, fridge and range hood with combined washer dryers housed in a laundry cupboard to make life in the fast lane as easy as possible.
Located close to the new commercial and business district of Dubai as well as the Dubai International Financial Centre (DIFC) and the World Trade Centre, South Ridge is ideally positioned to take advantage of the city's thriving commercial sector.
Construction is already underway with completion work on the six towers expected by the end of 2007.
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About Emaar Properties PJSC:Emaar Properties, the Dubai-based Public Joint Stock Company, is listed on the Dubai Financial Market and is part of the Dow Jones Arab Titans Index. Emaar is the No. 1 real estate company in the world in terms of market capitalisation which is over US$40 billion. The company announced that its net profits for the first nine months to September 30 climbed 255 per cent, to a record AED 3.690 billion. The figures represent a substantial increase on the AED 1.039 billion in the same period a year ago. The company also reported an impressive 77 per cent rise in revenues to AED 6.757 billion, from AED 3.808 billion for the same period in 2004.
The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base with more than 12,000 homes handed over to satisfied customers to date. Currently, it has several major real estate projects under various stages of development in Dubai including Arabian Ranches, Dubai Marina, Emirates Hills, The Views, The Meadows, The Springs, The Lakes and The Greens. The company also owns and manages the Gold and Diamond Park.
Emaar has started construction on its most ambitious project to date, the Burj Dubai, which comprises the Burj Dubai - the tallest tower in the world when completed in 2008, The Dubai Mall, Burj Dubai Boulevard, The Lofts, The Old Town, The Old Town Island, The Residences, Burj Views, man-made lakes, landscaped parks and gardens. The company has joint ventures and projects across the region covering Saudi Arabia, Egypt, Syria, Morocco, India and Pakistan. Recently the award winning property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion to develop approximately 100 malls in the mega emerging markets of the Middle East, North Africa and the Indian subcontinent. In addition, Emaar has teamed up with Giorgio Armani S.p.A to build and manage 10 Armani hotels and resorts across the world; an Armani hotel will feature in Emaar's flagship Burj Dubai tower.
While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. Emaar owns and manages two subsidiaries - Dubai Bank, focused on retail and commercial banking and EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar is also the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company.
For further information, please contact:
Kelly Home / Linsey Worgan
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080
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