Rivoli announces Table Art chain for GCC

Announcing this at the opening of the new Table Art store at the Mall of the Emirates, the Group reinforced its intention to diversify into lines unrelated to its core luxury watches and accessories business.

The mall locations selected for expansion in the UAE are Festival City, Dubai Mall, The Walk - Jumeirah Beach Residence, Mall of Arabia and Marina Mall in Abu Dhabi. Other new locations being negotiated for the GCC include malls in Bahrain, Qatar, and Oman.

Ramesh Prabhakar, Managing Partner, the Rivoli Group said, "In the last 15 years, the Group has developed several retail concepts catering to the high-end luxury segment. We see the Table Art range appealing to the same class of customers who buy luxury watches.

Through Table Art, we will provide our customers in the region access to fine crystal stemware, silverware, fine china, Murano glass and hand made porcelain brands that have been only at the palaces within the region."

The Table Art store concept also capitalizes on the demand created by the recent boom in the housing sector in the UAE and the neighboring GCC. According to Rivoli's initial estimates, the market potential of this segment is a huge Dhs 3 billion plus.

Kerima Dusuki, Senior Manager, Table Art added, "Our value-added offerings go one step ahead of the department stores which provide limited choice of tableware. For instance, a newly wed couple or a homeowner would like to select an assortment of tableware, which matches the home décor, while selecting truly coordinated colors and patterns. The learned choice will be assisted by staff trained for creating elegant tableware settings that complement the discerning home owners' needs."

The newly introduced brands include Robbe and Berking, Dibbern, William Yeoward, Moser, Venini, Salviati, Herend, Medard de Noblat, Gien and Greggio Cesa amongst several other brands.

"We have been visiting some of the biggest international fairs in the world to source the products, including the Tabletop in New York, Ambient in Frankfurt, Maison Objet in France and several others to gather market information and understand the trends as well as designs that will appeal to the regional buyer," said Dusuki, highlighting that research had begun over one year before the launch of its first store launch at Ibn Battuta.

"Our response with the first store alone had shown that customers were consciously visiting the store to buy our merchandise for lifetime occasions, such as a marriage, or the purchase of a new home," added Dusuki.