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Spend to see clearly
Spend is still worryingly low in the Middle East research sector, preventing true consumer insights, according to TNS. On the company's 25th anniversary, Regional Managing Director Stuart Campbell-Morris looks at the industry's progress, and the challenges that still lie ahead.
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Lisa Creffield, CorrespondentMonday, December 12 - 2005 at 09:43 UAE local time (GMT+4)
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This article was updated on Tue Dec 13 2005.
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