100EX marks the return of one of Rolls-Royce's oldest traditions of developing experimental models to test and evaluate new systems, components and features. Based on a lightweight aluminium space frame, 100EX is an open-top, four-seat, two-door drop-head and is the first experimental motor car to be produced by Rolls-Royce since the 1950's. A new convertible model, inspired by 100EX, will be produced by Rolls-Royce for 2007.
Accompanying 100EX will be the latest addition to the Rolls-Royce line-up, the new extended wheelbase Phantom which was designed specifically to meet demand from customers in the Middle East.
Speaking about the Motor Show, Axel Obermüller, Managing-Director, Rolls-Royce Motor Cars, Europe and Middle East, said,
"The reaction to 100EX from both customers and press has been overwhelming, and we are pleased to give the Dubai public a chance to see this unique motor car. We are looking forward to welcoming many thousands of visitors to our stand throughout the show."
Mr. Stathis I Stathis, General Manager, AGMC, the authorized Rolls-Royce dealer in Dubai, said, "We are proud to be among the first Rolls-Royce dealerships in the Middle East to demonstrate 100EX to its customers. The concept is a super-fast, ultra-modern, lightweight convertible. It shows that Rolls-Royce remains committed to advancing the boundaries in terms of engineering and aesthetics".
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Posted by Anne-Birte Stensgaard, Senior News Editor
