Dynamic floor projection entertains visitors with Land Rover brand experience at Motor Show

"We chose to utilize the MultiFX because it is in line with our brand values - sophisticated, technologically advanced and futuristic," said Marcelle Duncan Marketing Manager, Land Rover Middle East & Africa.

MultiFX™ is the innovative visual display system that allows people to directly interact with a large projected ad or game with their body movements, immersing themselves into your message, providing a full-body interactive environment for an effective and fun experience for all users. This system showcases an interactive virtual world where the state-of-the-art tracking system within the software reads the position of the body at all times, allowing for real-time movement and interaction with the display graphics.

'MultiFX™ must be experienced to be appreciated fully. Consumers now have the ability to get involved with advertising like never before, says David Holm-Glad,' Managing Director and Co-Founder of MultiSell Technology ME.

MultiFX™ can be projected onto any flat surface with scaleable display sizes. "Customers respond warmly to interactive initiatives as long as they are relevant, fun, simple and different, and with the MultiFX, the interactive projection solution - Land Rover will achieve all four," said Mohamed El Omari, Chief Marketing Officer and Managing Partner for MultiSell Technology Middle East.

The solution projects imagery of Land Rover with different backgrounds. The image becomes animated when trade visitors interact with it, creating a full body interactive customer experience combining movement, sight and sound. "It's a perfect use of the technology," noted El Omari.