KODAK ROYAL Paper is now KODAK ROYAL Digital Color Paper

This change will enable photofinishers to better communicate to consumers that this is Kodak's best silver halide paper for digital printing. Consumers will enjoy crisp, sharp, color-saturated digital pictures that are available from this premium paper.

"In the new digital era, people not only want to shoot digital but also print in digital. The change in name of our most premium paper has occurred to reflect this marketplace shift, as well as to help retailers communicate to consumers that they can expect the highest quality digital prints when they choose KODAK ROYAL Digital Color Paper,"

said Arif Khan, Kodak MENA Area Manager, Eastman Kodak Company.

"The familiar gold back print that people have come to associate with beautiful photos now means exceptional digital photos as well."

Despite its name change, KODAK ROYAL Digital Color Paper remains a clear choice for optical prints as well. The top-of-the line consumer photofinishing paper is distinguished with a thicker paper base, gold back print and enhanced performance to deliver prints with outstanding richness, sharpness, and clarity that will last for generations.

KODAK ROYAL Digital Color Paper contains a host of attributes that make it ideal for digital printing such as: optimization for the dynamic range of digital printers; ROYAL paper base ingredients that augment the emulsion's ability for sharper prints; sensitized layers adjusted for precise exposure and results; reduced light scatter and special neutral fringing that sharpens color, limits color bleeding, and maintains distinction of line; and upgraded back print and logo.

KODAK ROYAL paper will be replaced on a stock turnover basis throughout the next few months.