• HSBC

Sun presents its 'disruptive' vision of RFID as the 'Internet of things'

  • United Arab Emirates: Wednesday, December 14 - 2005 at 11:25
  • PRESS RELEASE

Attendees of the 3rd Middle East Mobility & Wireless Broadband Summit today received a firsthand perspective on Sun Microsystems' vision for RFID (Radio Frequency Identification) - what the company calls a 'disruptive' technology that enables the 'Internet of things' rather than computers.

"While RFID is still very much just a concept in the Middle East and North Africa, the aspirations of this region to become a logistical hub and its appetite for new technology mean that RFID could conceivably take hold here at a faster pace than in some more developed markets," said Graham Porter, Sun Microsystems' marketing manager for MENA.

"Just as the Internet is a vast network of connected computers, so RFID can connect a universe of things to each other by recognizing and tracking objects, delivering tremendous benefits for the distribution and logistics industries, but also for inventory-heavy sectors that require a great deal of 'track and trace,' such as retail and even pharmaceuticals,"


Porter added.

Sun and its partner Netlink highlighted the benefits of their emerging RFID software and hardware solutions during the RFID-specific track of the two-day event in Dubai. Porter's presentation also highlighted Sun's RFID research facility in the US, where customers from around the world can test their RFID scenarios before deploying new technology.
Graham Porter, marketing manager Sun Microsystems, MENA. 
Graham Porter, marketing manager Sun Microsystems, MENA.
Article Options
Log in to request more information from Sun Microsystems Middle East

Notes and Media Contacts »

About Sun and RFID
Sun's RFID system strategy includes: Sun Java System RFID Software, Sun Java System RFID Tag and Ship Solution, RFID industry solutions, global RFID test centers, Sun hardware and storage technology, global client services, and third-party alliances. With the recent U.S. acquisition of SeeBeyond(TM), resulting in the addition of the Java Integration Suite, Sun has a complete and virtually unmatched portfolio of building blocks to create comprehensive RFID solutions. Sun Java System RFID Software is optimized for the Solaris Operating System and is also available on Linux.

For more information go to www.sun.com/rfid.

About Sun Microsystems, Inc.
A singular vision -- "The Network Is The Computer" (TM) -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age.

Disclaimer »

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions