Dubai Gold and Jewellery Group offers 143 kilos of GOLD for DSF 2006

This promotion is a joint effort of DSF and DGJG and is supported by World Gold Council, PAMP and Real Media Network.

At current prices, over Dhs 10 million worth of gold and diamonds will be given away as prizes during the month-long cultural and retail extravaganza, scheduled to be held from January 4 to February 4, 2006. Central to the promotion unraveled by the group is its special commemorative DSF Souvenir, a specially minted gold coin, which will be available from December 15 onwards.

To mark the 11th year partnership with DSF, the Group has announced a twin promotional campaign offering jewellery buyers a chance to win several kilos of gold and spectacular diamond prizes, further reinforcing its positioning as the Jewellery Destination of the World.

While addressing the media conference organized at the Park Hyatt, Dubai, Mr. Tawhid Abdullah, Chairman of Dubai Gold and Jewellery Group, said:

"The Dubai Shopping Festival is one of the biggest shopping extravaganzas of the world and the Group has worked closely with the DSF authorities to extend the best promotional campaigns for the benefit of our members as also our patrons - the shoppers at the festival."

Laila Suhail, DSF Chief Marketing and Communication Officer said, "Our association with the Dubai Gold and Jewellery Group is as old as the Festival itself and today this relationship underlines our commitment to promoting Dubai as the City of Gold. Over the years, the Group has helped many realise their dreams by giving away 542 kilos of gold to-date. Now the DG&JG is unveiling another winning promotion for the DSF shopper, which is yet another example of the collaboration between the government and the private sector. The Gold Promotion, not only offers value for money to its customers, it captures memories of DSF and gives several lucky buyers a chance to win kilos of gold."

On purchase of the official DSF coin -- 22-karat gold coin weighing 2.5-gram worth Dhs 270, customers will be entitled to a coupon which offers prizes of 20 kilos of gold weekly for four consecutive weeks and a mega winning of 30 kilos of gold. Apart from this, five kilos will be given away as scratch and win. The coin price will remain the same throughout the promotion. The gold coin can be purchased at all Jewellery outlets and at specially designed kiosks at the Gold Souq, Shopping Malls, Dubai Duty Free and Global Village.

Mr. Abdullah added: "The annual campaign is eagerly anticipated by avid shoppers and discerning buyers, who look forward to benefiting from these raffles, which provide them with numerous chances to win gold. On purchase of Jewellery worth Dhs500, customers are eligible to win one-kilo gold daily, except Fridays, where four lucky shoppers will each win 1-Carat diamond. Considering the overwhelming response to the commemorative gold coin launched last year, it will be made available to buyers from December 15 onwards."

"As compared to the previous years, the Group has planned its strategy in a way that will multiply the winning opportunities. We guarantee that the quality of the gold coin is the highest, since it is minted and certi-packed by PAMP which is known for its gold bars" said Mr. Abdullah.

Moreover, the Group will distribute 5% of weekly and mega prizes to local charities and 1% of the total proceeds will be given to the DSF officials for distribution amongst local charities.

The World Gold Council which continues to play an integral role in maintaining Dubai's image as the City of Gold is partnering with the Group ever since it was conceptualized.

Moaz Barakat, Managing Director, World Gold Council, said, "Since DGJG's creation in 1996, we have been an active and enthusiastic partner for the Government of Dubai's various activities - the most prominent of which is the annual Dubai Shopping Festival. The World Gold Council congratulates the Dubai Gold and Jewellery Group for its tremendous success with the Coin promotion last year. With continued focus on such innovative promotions, we are confident that Dubai's contribution to the overall global sales of gold will be maintained despite the inflationary trends.