The inaugural membership includes The Wordshop, formed 18 months ago by two Directors of Ogilvy Public Relations Worldwide, Atlanta-based Trevelino/Keller, The Lanza Group which focus on the Hispanic and Latino markets, and Active PR, one of the fastest growing consultancies in the Middle East.
At the same time, The Atlas Alliance announced a new client, Marketworks, a multi-channel e-commerce solution provider. Initially, the Marketworks account, worth over £120,000, will be managed in Europe by The Wordshop and Trevelino/Keller in North America.
Sawsan Ghanem, Managing Partner, Active PR said, "The formation of the Atlas Alliance was prompted by clients asking us to recommend agencies in other parts of the world that operate in the same way as we do and to provide them with a centrally managed process. Every region of the world, and every market in each region, addresses public relations differently. From our experience, we know it is critical to have agencies which have a deep understanding of their marketplace but maintain international best practice and process."
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PR agencies form a global network, the Atlas Alliance
- United Arab Emirates: Wednesday, December 14 - 2005 at 15:18
- PRESS RELEASE
Active PR has announced today the formation of the Atlas Alliance, a global network of boutique business to business public relations firms.
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Notes and media contacts
ATLAS ALLIANCE FOUNDING MEMBERSActive PR is a Middle East-based consultancy with emphasis on Business to Business corporate communications with specializations in media, IT, aviation, travel and tourism.
The Lanza Group (www.lanzagroup.com) is an Atlanta-based boutique focused on reaching the Hispanic and Latino markets in the U.S. Clients include U.S. corporations, Hispanic and Latino associations and non-profit organisations.
The Wordshop (www.theword-shop.com) is a London-based consultancy developing strategic communications programmes for established brands such as AstraZeneca and SITA, fast growing brands like etalk and Promega, and as well as emerging companies OnAir and The Mall.
Trevelino/Keller Communications Group (www.trevelinokeller.com) is an Atlanta-based public relations firm with a presence in DC/Virginia, specializing in strategic and creative communications. Its areas of practice include technology, lifestyle marketing and vertical business with a consulting arm focused on corporate branding.
For further information, contact:
Louay Al-Samarrai or Sawsan Ghanem
Active PR FZ LLC
Tel: +9714-3900229/3900228
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, December 14 - 2005 at 15:18 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue Oct 17 2006.
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