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The campaign targets middle and junior management along with secretaries and administrative staff. It centers around five humorous FedEx TV advertisements, which showcase FedEx services in sketches set in everyday business situations.
The advertisements are available for viewing, download and to email to friends through a micro-website (www.relaxiwillmanage.com) and will be communicated to customers and prospects through email communication. The advertisements are new for the Middle East markets but have been hugely popular in countries where they have been aired.
Hamdi Osman, Regional Vice President, FedEx Express, Middle East, Indian Subcontinent and Africa, commented,
"Following the success of this campaign in the US and other markets where it is currently being rolled out, we decided to make it available to our customers and prospects in key markets across Europe, the Middle East and India."
"This campaign allows us to promote the FedEx brand, and awareness of our services, to a wider audience in a new and innovative way. The launch is already proving to be hugely successful with the TV commercials on the website receiving more than 102.000 hits in the first weeks," he added.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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