USRobotics extends Almasa's UAE distribution rights to include complete range of USR products

Almasa is USR's broadband distributor in the region for the complete range of USR products. However, their distribution rights in the UAE were limited to USR's non-analogue products. The new agreement will enable Almasa to widen their operational sphere by distributing the entire portfolio of USR products.

'Almasa's performance in 2005 has been truly remarkable, and their extensive distribution network and unique market expertise has enabled USRobotics to consolidate its leadership position in the GCC,' said Sumit Kumar, Regional Manager, Middle East and North Africa, USRobotics. 'The decision to grant Almasa the distribution rights to our complete product range in the UAE will serve to strengthen the strategic partnership between the two companies. We will work closely with Almasa to ensure that our customers in the UAE and the wider GCC region are provided the fullest possible benefits.'

Syed Parvez Ahmed, Sales & Marketing Director, Almasa IT Distribution, said, 'The decision to extend the scope of our distribution rights indicates the confidence and trust USRobotics reposes in Almasa. We have had a long and rewarding partnership with USRobotics, which has been further strengthened with this move. This has been a particularly successful year for Almasa Distribution and our alliance with USRobotics has contributed immensely towards our growth, helping us cement our position as a leading broadband distributor.'

USRobotics has been steadily consolidating its market presence in the Middle East by broadening its product portfolio and entering into strategic alliances with leading companies. The company had recently extended its award-winning Wireless MAXg product family by adding the Wireless MAXg Ethernet Bridge and Wireless MAXg Range Extender.

Almasa IT Distribution posted revenues of US$ 332 million in 2004, up 61 per cent from US$ 205 million in the previous year. The company has a wide network of local and regional offices throughout the Middle East. Almasa Distribution is the largest technology distribution company in the Middle East and North Africa (MENA) region, according to a recent independent survey.