Damas shifts away from print
United Arab Emirates: Sunday, December 18 - 2005 at 10:04
UAE jewellery giant Damas will shift 60% of its $10m advertising budget into television partly because of a lack of verifiable information about the distribution of newspapers and magazines, reported Campaign Middle East. Damas has signed Lebanese singer Nancy Ajram for a $4.5m campaign in a joint venture with the World Gold Council after market research showed its products lacked youth appeal.
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Peter J. CooperSunday, December 18 - 2005 at 10:04 UAE local time (GMT+4)
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