Sony Ericsson supports 4th GCC Economic Forum

The sponsorship of the premiere regional branding event underscores Sony Ericsson's commitment to supporting conferences and similar undertakings that foster the growth of trade in the region.

"The Middle East has a lot of opportunities for growth and conferences like this should help the region share ideas and expertise on how to best take advantage of these opportunities,"

said Husni El-Assi, General Manager of Sony Ericsson, Middle East and Africa.

The 4th GCC Economic Forum addresses major regional and global economic issues and feature world-renowned economists and experts who will present their views on the challenges involved for the GCC economy with Free Trade Agreements.
Major topics for discussion at the forum will include strategic influence of free trade agreements on the GCC economy, enabling GCC women via leadership, challenges for the GCC banking and finance industry, GCC single currency and customs union, ensuring quality of re-engineering government processes, attracting Foreign Direct Investment (FDI) in the GCC and more.

"We are also rewarding online registrants to this event with the chance to win Sony Ericsson mobile phones," added El-Assi. "We hope that through this incentive, we are able to entice more people to come to this very important gathering."

The summit also aims to recognize the great GCC brands that have created a name for themselves in the global market and have formed a unique connection with their consumers. This award has been created to honor the best GCC brands exemplified through brilliant and innovative ideas and gives key players a chance to shine.