Piers Burton, Head of Leisure Retail at MMI stated,
"MMI operates an extremely successful Costa Coffee franchise in the UAE and our expansion into Pakistan ties in with our vision of delivering some of the world's leading consumer and leisure brands across the region. The venture with Gerry's offers tremendous synergies, through the combination of MMI's technical and management experience in operating the Costa franchise and through Gerry's geographical spread, local knowledge and extensive contacts in Pakistan."
The Gerry's-mmi joint venture is managed by Donald MacQueen, who has considerable experience in operating leading franchises across the region. Mr. MacQueen is spearheading the company's rapid expansion plans and is currently undertaking feasibility studies on an additional four sites in Karachi, with a view to opening each of these within the next six months. Once established in Karachi the Costa Coffee franchise will be extended northwards to the major cities of Islamabad and Lahore.
"The opening of this flagship Costa Coffee outlet is a demonstration of the commitment of Gerry's-mmi to deliver international brands with exceptional levels of service to the Pakistan market," commented Akram Wali Muhammad, Chairman and CEO of Gerry's-mmi. "There is a huge section of society who are ready to embrace the international café culture and with our wide geographical spread and the benefit of being first to market, Gerry's-mmi has the potential to grow this brand very quickly across the country."
Paul Smith, Franchise Director, Costa MENA stated, "The opening of our new outlet in Pakistan is a major step forwards in Costa's international expansion plan and we are confident that we have a bright future in this large market. In particular we are delighted to be entering this market with two very strong partners - MMI, who have already demonstrated their considerable skill and professionalism in the growth of the Costa franchise in the UAE, and Gerry's, who have the on the ground contacts that can identify the best locations and the market forces that will ensure the success of our operation in Pakistan."
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Posted by Janeta Novakovic, Assistant News Editor
