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Rolling into prestige luxury
It's the ultimate gentleman's dream: a Rolls Royce, the iconic millionnaire's car. Rolls Royce recently displayed their experimental 100EX soft-top in the Middle East. But how is the carmaker staying true to its heritage while keeping its brand relevant in fast-changing times?
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Lisa Creffield, CorrespondentTuesday, December 20 - 2005 at 09:59 UAE local time (GMT+4)
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